Amazonia - by James Markus: A review
In Dec 1997, I arrived in America to work for a consulting firm. A month later, I had my first credit card. My pride and joy, it represented to me unlimited freedom to do anything that I wanted and not be constrained by those pesky debit cards (charge cards) that were linked to your savings account. Live within your means! What a horrible thought!
With this credit card in hand, I looked for newer avenues to spend it where others couldn't. I found Amazon.com.
The company had been in operation since July 1995. I think I must have been among the first 100, 000 th customer to trust the company and to buy books from them. I used Amazon.com because of three reasons:
1. I wanted to use my credit card over the Internet. I was a programmer and I had inherent trust in this new economy.
2. The local stores did not have the books that I wanted. They could back order the books. Amazon had the books available for delivery within 2 working days.
3. They took care of packaging/shipping and sending the books to my father in India, which made it very easy for me. I had to select the books over the Internet, provide the shipping address and my credit card details and they took care of the rest. How easy was that?
So, keeping these things in mind, I read the book titled "Amazonia" by James Markus with great interest. James was employee no 55 at Amazon and was hired as an editor in 1996. The book traces his experiences in the company over a five year period with the help of a range of emotions.
The book is candid, funny and extremely readable. I want to emphasize the extremely readable part. You would expect a book such as this to be full of boring anecdotal accounts. But no, James does a great job of taking you with him on a journey where you share his angst at the MBAs taking over the company, you share the subtle joy of being a millionaire and you smile ruefully when the AmaBot replaces him to take over the home page duties.
It is a story well told. James is honest in his opinions and observations. He shows his annoyances at the various automation projects that replaced humans with faceless computers. He is clearly more miffed at the MBAs who talked only about "the bottom line" and "monetizing those eyeballs". He is dismissive of all the meetings that he attends which go nowhere.
The overall feeling is of a well deserved employee being made redundant and neglected in favor of expansion and commercialization in an organization that grew too big too fast. However, these are the facts of life and James presents them well (with only a subtle hint at his personal problems).
By Dec 1998, after I had purchased a stack of books from Amazon, they sent me a coffee cup with the Amazon.com logo on it. I cherished the fact that they took care to send me something for free and valued me as a customer. Next year, I bought more books and I did not get anything. The year after, I bought still more books, but still nothing under the Xmas tree from Amazon.com Santa. The company had grown too big, too fast. I know how James felt.